Fix it now
Windows 10 support ended on 14 October 2025 and ESU sells security updates only: no features, no non-security fixes, and Microsoft states plainly that technical support is not included. For a household it is usually free. For an organisation it is priced to be temporary, because the per-device price doubles every consecutive year for a maximum of three years.
- Buy commercial ESU if you have a migration date and a population of machines that will not make it. The doubling price and three-year ceiling only make sense against a calendar.
- Buy it if an application you depend on is certified on Windows 10 and its vendor has named a Windows 11 date you can plan around.
- Skip buying anything on a home PC until you have tried the free routes. Microsoft enrols consumer devices at no additional cost if you are syncing your PC settings, or for 1,000 Microsoft Rewards points.
- Skip it for Windows 10 machines in Windows 365 or on Azure infrastructure, and for Windows 10 endpoints connecting to a Cloud PC. Microsoft includes ESU in those at no extra cost.
- Skip it on any device that already meets the Windows 11 requirements. Check TPM and Secure Boot in firmware first, because a machine that reports as unsupported is often only switched off.
- Do not buy it estate-wide by default. The saving is in triaging the estate, and a blanket purchase gets worse every year the price doubles.
Consumer and commercial ESU are separate programmes. Consumer enrolment runs until the programme ends on 12 October 2027, one licence covers up to 10 devices, and it needs Windows 10 version 22H2 Home, Professional, Pro Education or Workstations. Commercial ESU is bought per device per year through volume licensing.
If one of those settles it, you have your answer. Below are the dates that actually govern the decision, what ESU does and does not deliver, and how to split an estate before spending anything.
Why it happens
ESU is a subscription to keep receiving security fixes for an operating system that is out of support. Microsoft describes the programme as enabling PCs to continue receiving critical and important security updates, and that is the whole of it. No feature updates, no quality fixes for non-security bugs, and no help desk entitlement – Microsoft’s own answer to whether technical support is included is no, beyond help with problems caused by ESU itself.
The eligibility rule is narrow enough to catch people out. Devices have to be running Windows 10 version 22H2, and for the consumer programme Microsoft names the editions as well: Home, Professional, Pro Education or Workstations. A machine sitting on an older feature update is not enrolled, it is simply out of scope until you update it.
The two programmes have diverged more than most comparisons admit. The commercial programme runs a maximum of three years from end of support, is bought per device per year through volume licensing, and the price doubles every consecutive year. The consumer programme is a different shape entirely: Microsoft publishes three enrolment routes, two of which cost nothing, one licence covers up to 10 devices, and you can enrol at any time until the programme ends on 12 October 2027.
You are a home user reading this to work out what to pay
You have this one if One or two Windows 10 machines at home, no migration plan, and an expiry notice in Windows Update.
- Open Settings, Update & Security, Windows Update and look for the enrolment link. It appears on eligible 22H2 devices.
- Take the free route if you can: no additional cost if you are syncing your PC settings, or 1,000 Microsoft Rewards points.
- The paid route is a one-time purchase of 30 US dollars or the local equivalent plus tax, and that single licence covers up to 10 devices.
- Sign in with a Microsoft account that is an administrator on the device. Microsoft states it cannot be a child account.
Anyone selling a consumer a Windows 10 ESU key without mentioning the two free routes is not being straight with you.
You have machines that fail the Windows 11 hardware test
You have this one if The upgrade check reports the processor generation, TPM or Secure Boot as unsupported on a batch of otherwise healthy PCs.
- Separate the genuinely incapable from the merely misconfigured.
Get-TpmandConfirm-SecureBootUEFIin an elevated PowerShell tell you which is which. - Where TPM or Secure Boot is present but disabled in firmware, that is a settings change and a reboot, not a purchase.
- Where the processor generation is unsupported, no configuration fixes it. Those are the machines ESU is actually for.
- Count them before you buy, because commercial ESU is priced per device and the count is what you are committing to for up to three years.
Some of those machines could stop being endpoints
You have this one if Ageing desktops doing light work that a browser and a remote session would handle.
- Windows 10 VMs running in Windows 365 or on Azure infrastructure receive ESU at no additional cost.
- Microsoft also entitles Windows 10 endpoints connecting to a Windows 365 Cloud PC to ESU for up to three years with an active subscription licence.
- That answers the operating system question and the hardware question in one move, which no ESU purchase does.
What ESU does not do is buy you time with everything else. Microsoft has committed to security updates for Microsoft 365 Apps on Windows 10 until 10 October 2028, but those devices stop receiving feature updates once Version 2608 ships, and Microsoft states that ESU does not change that timeline in either direction. Third-party vendors will make their own decisions on the same schedule, and none of them are bound by your ESU subscription.
Full reference
The dates that govern the decision
| Date | What happens |
|---|---|
| 14 October 2025 | Windows 10 reached end of support |
| 12 October 2027 | The consumer ESU programme ends. You can enrol at any point until then |
| Three years from end of support | The maximum length of the commercial ESU programme, sold a year at a time and cumulatively |
| 10 October 2028 | Security updates for Microsoft 365 Apps on Windows 10 end. ESU does not extend this |
Read those four rows together and the shape of the decision appears. A home user has a long, cheap runway. A business has a shorter and steeply rising one. And an organisation still running Microsoft 365 Apps on Windows 10 in 2028 has a second cliff behind the first that no amount of ESU spending moves.
The two programmes side by side
| Consumer ESU | Commercial ESU | |
|---|---|---|
| Length | Enrolment open until 12 October 2027 | Up to three years from end of support |
| How it is bought | Settings sync at no additional cost, 1,000 Microsoft Rewards points, or a one-time purchase | Per device, per year, through volume licensing |
| Price behaviour | One-time purchase of 30 US dollars or local equivalent plus tax | Doubles every consecutive year |
| Devices per licence | Up to 10 | One |
| Prerequisite | Windows 10 22H2 Home, Pro, Pro Education or Workstations | Windows 10 version 22H2 |
| Account requirement | An administrator Microsoft account, not a child account | Volume licensing agreement |
| Technical support | Not included | Not included |
Microsoft says consumer enrolment options and timing may vary by region, including in the European Economic Area, while the updates themselves are applied consistently. If you are enrolling outside the US or UK, read the enrolment screen rather than an article about it.
Where the ESU entitlement comes free
- Windows 10 virtual machines on Windows 365, Azure Virtual Desktop, Azure virtual machines, Azure Dedicated Host, Azure VMware Solution, Nutanix Cloud Clusters on Azure, Azure Local, Azure Stack Hub and Azure Stack Edge.
- Windows 10 endpoints connecting to a Windows 365 Cloud PC, entitled for up to three years with an active Windows 365 subscription licence.
- If a chunk of your estate is candidates for becoming thin clients, price that path before pricing ESU. It is the one option that solves the hardware refresh and the operating system deadline together.
Splitting the estate, which is where the money is
The most expensive way to buy ESU is to buy it for everything because sorting the estate looked like work. Three groups come out of an afternoon with an inventory: machines that already meet the Windows 11 requirements and need only the upgrade run; machines whose TPM or Secure Boot is present but disabled in firmware, which join the first group after a settings change; and machines whose processor generation is unsupported, which are a hardware decision. Only the third group is an ESU question, and it is usually smaller than the first pass suggests.
Get-Tpm
Confirm-SecureBootUEFI
systeminfo | Select-String "System Model","BIOS Version"
Run that on a sample before you run it on everything. If the sample says most of the estate is capable, you are looking at a rollout project rather than a licensing purchase, and the ESU conversation shrinks to a handful of machines and a single year.
What you are actually getting for the money
| Option | What it costs | When it is the right answer |
|---|---|---|
| Enrol in commercial ESU | Per device per year, doubling annually, three years maximum | A dated plan with a gap to bridge on machines that cannot upgrade |
| Enrol in consumer ESU | Nothing, or a one-time purchase covering up to 10 devices | A home machine you intend to keep using while you decide |
| Upgrade eligible devices to Windows 11 | The rollout effort, plus a licence where not already covered | Any device that meets the requirements |
| Replace the device | New hardware | Machines that fail the processor requirement outright |
| Move the workload to a Cloud PC | A Windows 365 subscription, with ESU included | Ageing endpoints that can become thin clients |
| Do nothing | No cost now, an unpatched machine from the first Patch Tuesday | Never, on a device that touches data you care about |
When a licence is the actual fix
Windows 10 Extended Security Updates are the right purchase when you have a migration plan with a date on it and machines that will not make that date. Bought that way they are cheap cover against running unpatched, and the doubling price is a reminder rather than a problem. Arco can supply commercial Windows 10 ESU and, more usefully, help you split the estate first – the machines that only need the Windows 11 upgrade running, the ones whose TPM or Secure Boot is simply switched off in firmware, the ones that need replacing, and the remainder that genuinely need covering while you work through the first three. If you are a home user, try the enrolment link in Windows Update before buying anything from anyone, because two of the three routes cost nothing. And if some of your unsupported machines could become thin clients into a Cloud PC, ask us about Windows 365 instead, where the ESU entitlement comes with the subscription.
Questions people ask about this
Can I buy only the second or third year of commercial ESU?
No. The years are cumulative, so buying Year Two means paying for Year One as well. Microsoft also publishes that the price doubles every consecutive year, up to a maximum of three years. Both rules exist to make a long stay unattractive, and between them they succeed.
Does ESU cover Microsoft 365 Apps running on Windows 10?
They are separate timelines. Microsoft will provide security updates for Microsoft 365 Apps on Windows 10 until 10 October 2028, delivered through the normal update channels, and devices stop receiving feature updates once Version 2608 ships. Microsoft states that ESU does not change either date, so do not let the Office runway influence the operating system plan.
Is a machine on ESU safe to use?
It receives the critical and important security updates, which is the main thing. It does not receive other fixes, it carries no technical support entitlement, and third-party software vendors will drop Windows 10 on their own schedule regardless of your enrolment. Treat an ESU machine as covered, not as current.
What is the cheapest way off Windows 10?
Find out how many of your devices already meet the Windows 11 requirements, because for most of them the upgrade is a rollout task rather than a purchase. Then check whether the ones reporting as unsupported have TPM or Secure Boot merely disabled in firmware. Spend money only on what is left after those two passes.
I am a home user. Do I have to pay anything at all?
Probably not. Microsoft publishes three consumer enrolment routes and two are free: no additional cost if you are syncing your PC settings, or 1,000 Microsoft Rewards points. The paid route is a one-time purchase covering up to 10 devices. Enrolment is in Settings, Update & Security, Windows Update on an eligible 22H2 device.
